5 of the Best Patient Engagement Strategies for Driving Better Outcomes

In the healthcare industry, players aim to improve the health and well-being of their patients. Improved patient involvement is one method of doing this. Evidence demonstrates that patients who actively participate in their treatment process are more likely to have better results and healthier lives.

According to a Catalyst Insights Council poll, healthcare executives and physicians feel that only 34% of their patients are deeply involved on average, which is why healthcare businesses are taking steps to engage patients better. Getting patients to participate in their treatment is not always easy, but a few tried-and-tested methods are available. So, what are the factors that contribute to patient engagement?
 

Here are the top five most important strategic considerations.

1. Patient identifications
Segmentation of patients is the very first step to improving patient engagement and results. It is possible to better understand a patient's risk factors, diagnoses and insurance coverage by segmenting the population into smaller groups. A greater understanding of the population and the particular care requirements of these patients may lead to improved methods for delivering this care.

Every service should begin with a population health assessment of your patients. Patients with high-risk conditions should be identified, as well as how their insurance will pay for care. Your solutions will be most effective if you identify the customers who will profit from them.

You can improve these patients' health and results by dedicating resources to them. Patients' requirements may be better understood by segmentation, which aids the care team in deciding on the best possible care coordination.

2. Shared decision-making interventions should be implemented
Patients and healthcare professionals must make choices jointly as part of patient involvement. Physicians must treat patients as active members of the care team to make informed judgments. Before making any choices, the patient and the care team discuss their opinions and input on their objectives and treatment plan.

Implementing mechanisms and analytic indicators to track how often doctors use decision-support technologies may help health systems foster patient involvement by promoting system-wide shared decision making.

3. Stay in touch with your patients!
According to a study published in the American Journal of Medicine, roughly half of individuals with persistent health issues fail to get clinical gains from therapy because of a lack of compliance. Patients' lives are placed in danger as a consequence of poor coping outcomes.

Keeping patients involved and informed of their health state is critical to reducing hospitalizations, which may also be an effective preventative tool. Effective patient education may lead to patient compliance. When healthcare practitioners keep patients informed, it empowers them to evaluate their health better while getting them interested in their treatment.

4. Embrace technology
As a result of the pandemic, healthcare practitioners have seen an increase in digital technologies. Communication is streamlined, data is collected and analyzed to help create room for improvement, and patients have immediate access to all the information they need thanks to technology. Consumer healthcare is becoming more reliant on digital channels. Patients are looking for a high-tech and easy-to-use online experience.

As technology advances, the marketing and public relations aspects of healthcare are also progressing rapidly. For example, patient satisfaction is primarily influenced by the length of time they wait, but this alone does not tell you much about how the patient feels.

5. Communicate with patients using visuals and charts
When feasible, physicians and healthcare workers should use visual aids in their efforts to engage patients. Many of these technologies have the potential for simplifying complex topics into easy-to-understand diagrams, graphics or films. It is easier for patients and physicians to work together when visual aids are used, especially in decision-making.

Patients are more accountable for their health when they are involved in making choices about their treatment. With access to complete patient data, health institutions can transform patients into partners and find areas for improvement in patient engagement.

Complete data sets enable healthcare professionals to use data-informed strategies to enhance patient experience and health outcomes. Patients who are actively involved in their care are not only more likely to respond well to treatment, but so are the whole care team as a whole, including providers, patients and families as well.

This is a guest blog entry.